WrestleMania declared that they have beaten their own record back in 2016 in the same stadium through crowd attendance and grossing according to a WFAA article from April 4 which reports,
According to the WWE, 156,352 fans from every U.S. state and 53 different countries came to Dallas to attend the event. The previous record was held by WrestleMania 32, which was also held in AT&T Stadium.
Monica Paul, executive director of the Dallas Sports Commission, told WFAA that WrestleMania 38 would bring the DFW area “in tune of over $200 million in economic impact.”
This huge unprecedented success meant a lot since the WrestleMania has been hit hard by the COVID-19 and thanks to their latest event, they will be looking at better revenues for next year in Los Angeles according to a The Register Citizen article from April 4. In it they say,
“We are thrilled that WrestleMania’s return to Dallas (area) again generated record results, proving that everything is indeed bigger in Texas,” WWE Executive Vice President of Special Events John Saboor said in a statement. “We are grateful to the Jones family and the entire Dallas Cowboys organization, the Dallas Sports Commission, the city of Arlington, the city of Dallas and all the public and private-sector partners who were instrumental in making WrestleMania 38 the most stupendous two-night WrestleMania in history. We now turn our attention to next year, where WrestleMania will take over Hollywood.”
The massive attendance for WrestleMania 38 will give a major boost to WWE’s live-attendance revenues, which have been hit hard by pandemic-related restrictions in the past two years. WWE’s returns from live events plunged from about $126 million in 2019 to around $20 million in 2020, a year in which WrestleMania was held behind closed doors at WWE’s training center in Orlando, Fla. Last year, WrestleMania took place at a reduced-capacity Raymond James Stadium in Tampa, Fla., contributing to about $58 million in live-event revenues in 2021.”
Aside from the WrestleMania officials enjoying the success, Dallas Cowboys officials as well as the mayors from Dallas and Arlington, also expressed their delight and even thanked WrestleMania for the economic boost that they needed according to a PWTorch article from April 4 which reports,
“On behalf of our family and the entire Dallas Cowboys organization, we are ecstatic to have once again shattered records with WrestleMania at AT&T Stadium,” said Dallas Cowboys Chief Brand Officer Charlotte Jones. “I’ve experienced first-hand WWE’s commitment to both its fans and host cities alike. We are so grateful for their partnership and desire to always overdeliver.”
“The city of Dallas would like to thank WWE for presenting an incredible WrestleMania week of events at both the American Airlines Center and the Kay Bailey Hutchison Convention Center Dallas,” said Dallas Mayor Eric Johnson. “The week provided an economic windfall for Dallas and proved once again that our city is a first-class host for major sporting events.”
“The city of Arlington is extremely grateful to WWE for bringing back its biggest annual celebration,” said Arlington Mayor Jim Ross. “We look forward to the opportunity to top this record with a future WrestleMania at AT&T Stadium.”
WrestleMania 39 will take place from April 1 to 2, 2023 at SoFi Stadium, Los Angeles.