Matthew McConaughey, alongside his wife Camila, enters the tequila scene with Pantalones, a brand of super-premium organic tequila, according to a Dallas Morning News article. They say,
“No one can deny that tequila is the drink of the moment among Hollywood celebrities like Mark Wahlberg, George Clooney and Eva Longoria. Now, actor and Texas native Matthew McConaughey has created his own brand with wife Camila.
Pantalones Organic Tequila is a line of “super-premium organic tequila,” made with blue weber agave that promises to be smooth and flavorful, ideal for sipping, shots or mixes.”
Having concluded his collaboration with Wild Turkey, Matthew McConaughey, along with wife Camila, ventures into the tequila world, launching Pantalones Organic Tequila. The couple aims to infuse fun back into tequila, according to a Men’s Journal article which says,
“At the end of last year, Matthew McConaughey wrapped up his partnership with Wild Turkey’s Longbranch Bourbon , giving him free reign to branch out into the spirits world on his own. That’s just what the Sahara star is doing in teaming up with his wife, Camila, to launch Pantalones Organic Tequila.
“The world doesn’t need another celebrity tequila, but tequila sure could use a kick in the pants,” says McConaughey. “Pantalones Organic Tequila is the best thing we’ve made with our pants on.” According to the couple, agave spirit had totally lost touch with its fun side, and it was time to bring it back. “When did tequila stop being tequila?” they ask in the accompanying ad, which features the two of them riding motorcycles—pantless—with all the interesting bits blurred out.”
Pantalones Organic Tequila offers three distinct varieties—Blanco, Reposado, and Añejo—crafted with care by 4th generation agaveros in a certified organic family distillery in Amatitán, Jalisco.