Shoppers and employees of H-E-B speculate that it brought in a million dollars in sales in its first day according to a Dallas Morning News article. They say,
“H-E-B executives probably thought they’d seen it all after selling groceries in Texas for more than a century, but apparently not. The retailer’s new 118,000-square-foot store on the northeast corner of Main Street and Legacy Drive in Frisco is setting records.
The buzz around the store over the weekend from employees and shoppers was that first-day sales reached $1 million. To put that in perspective, industry group FMI says the average weekly — not daily — sales for a U.S. supermarket was $638,756 in 2021.”
However, the anticipation and the hype made it all unsurprising according to a Local Profile article. They say,
“Part of that speculated million dollars is not surprisingly from a Texas classic. The store shared on Instagram that the True Texas BBQ restaurant inside H-E-B sold 1,000 pounds of brisket on opening day and fed many hungry shoppers. Wine lovers also visited the store and a $4,800 Taylor Fladgate Port 1896 from Villa Nova de Gaia, Portugal sold.”
The H-E-B store is located at 4800 Main Street in Frisco and is open everyday from 6am to 11pm.