Universal Kids Resort, Frisco’s new theme park, reveals its logo and plans for a 100-acre family-focused experience. The entrance road will be called Universal Parkway, according to a Dallas Morning News article. In it they say,
“New details were released Friday about Frisco’s new theme park, including an official name—Universal Kids Resort—a logo and a new rendering for the near 100-acre park designed for families and young children.
The announcement by Universal Parks & Resorts, which has rebranded to Universal Destinations & Experiences, included updates on the project, which is underway on the Dallas North Tollway in the Fields development.
Also announced, the roadway leading into the theme park will be named Universal Parkway.”
Universal Kids Resort aims to spark children’s creativity through play, immersing them in beloved stories and characters within a lush, kid-friendly landscape, ensuring the quality associated with the Universal brand, according to a PR Newswire article which reports,
“”Universal Kids Resort will inspire the unbridled creativity of kids through imagination, discovery and most importantly – play,” said Molly Murphy, President, Universal Creative. “We’re designing the resort so kids and families can feel the thrill of being physically immersed in their most beloved stories and characters.”
Set in lush green landscape with a distinctive look, feel and scale specifically for younger kids, the park will deliver the quality the Universal brand is known for worldwide.”
Frisco Mayor Jeff Cheney sees Universal Kids Resort as an integral part of children’s daily lives, marking a milestone for the city with anticipated economic benefits lasting for generations.
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