After nearly 30 years, the original Starbucks in Highland Park Village will close as it didn’t get its lease renewed for next year, marking the end of an era, according to a Dallas Observer article which reports,
“It says something about a patch of real estate when a Starbucks doesn’t turn enough profit. Alas, that’s the story at the free-standing coffee shop in Highland Park Village. First reported by The Dallas Morning News, after nearly 30 years the shop didn’t get its lease renewed for next year.
This was the first Starbucks location in the state and the city, having arrived in 1994, about the same year the Dallas Stars moved to town. Honestly, this caused some personal confusion: they were both green, both had “star” in the name, both were new to town. Maybe hockey and coffee go together? I popped in to learn it was just coffee that smelled burnt.”
Social media reflects lamentation over Starbucks’ departure, with questions about parking or higher rents. Highland Park Village cites Starbucks’ focus on to-go orders as incongruent with their shopping environment, according to a Dallas Morning News article. They say,
“Some on social media have started to lament Starbucks’ departure and questioned whether the decision was one about parking or the ability to fetch higher rents from another tenant.
The lease wasn’t renewed because in recent years Starbucks has become more about to-go and mobile orders, said Victoria Snee, HP Village’s chief marketing officer. “It’s not conducive to our shopping environment. It’s not a right fit for us.””
Starbucks’ evolving to-go focus clashes with Highland Park Village’s shopping environment, leading to the non-renewal of the lease expiring in February. Future plans remain undisclosed.