A ghost kitchen called Smackbird is in Dallas and it was brought by Cowboy Kitchen which is famous for its fast casual rotisserie chicken according to a Dallas Morning News article from July 6. They say,
“Cowboy Chicken, the fast-casual rotisserie chicken franchise founded in Dallas in 1981, is expanding its “virtual” concept called Smackbird. It’s a delivery- and pickup-only ghost kitchen that jumps on the Nashville hot chicken trend, serving chicken tenders and sandwiches at different heat levels.
Smackbird operates out of Cowboy Chicken restaurants in Dallas and Fort Worth, and will roll out to additional locations in July 2022. Cowboy Chicken initially launched Smackbird in November 2020 to increase sales at the beginning of the COVID-19 pandemic.
“Adding Smackbird allowed us to take advantage of the extra kitchen capacity that COVID-19 caused, increase sales and keep our staff at select stores fully employed during a challenging time,” says Sean Kennedy, president of Cowboy Chicken, in a press release.”
Smackbird’s menu is something Cowboy Chicken is definitely proud of as they will offer their chickens hormone-free, natural and fresh according to a Restaurant News article from July 7 which reports,
“Menu items include a curated selection of chicken sandwiches ($10 – $11), chicken tender meals ($10 – $17), family packs and side dishes ($3 – $7) such as:
- Smack n’ Cheese sandwich: all-white-meat chicken breast topped with mac n’ cheese and served with pickles, slaw and SmackSauce
- Jumbo Tender Meal: two, three or four all-white-meat chicken breast tenders with pickles, bread and SmackSauce served with a choice of one side
- SmackPacks: includes eight, 10 or 12 tenders, choice of heat level, pints of slaw, SmackSauce, bread and pickles
- Sides such as mac n’ cheese, fry dippers and creamy coleslaw
- Banana pudding for dessert
“We are experts in serving tasty, freshly prepared chicken and it seemed natural to expand into the Nashville Hot style category. We always want to be the guests’ first choice for chicken,” Kennedy explains. “The Smackbird menu appeals to a younger and more adventurous demographic and is helping us attract new patrons.”
The ghost kitchen of Smackbird can be accessed through their website but customers are also given the option to use UberEats or DoorDash.