The Dallas Cowboys Hall of Famer has found beer as his newest business venture that will make Texans proud and satisfied according to a Yahoo Finance article from January 4 which reports,
“Dallas Cowboys NFL Hall of Fame quarterback Troy Aikman is ready to take on Big Beer names such as Budweiser and MolsonCoors with the same intensity as he did long-time rivals the New York Giants on a Sunday primetime matchup.
The Cowboys great — who is known for making savvy investments in car dealerships and restaurant chain WingStop —tells Yahoo Finance he has long enjoyed beer, but it’s time for something better, ingredient wise, for those with active lifestyles (like the jacked energetic Aikman, who has been hosting NFL games on Fox NFL “A Team” since 2002).
“There’s over 8,000 breweries across America and the space that we’ve entered is as competitive as any of them. I’ve always been a beer drinker. I love beer. And when I looked at the category, I just felt that it could be better. I thought that what’s available has been on the market for a long time. I think it was time for a newcomer and quite simply, I felt that we could do it better and I think that we have. So that was really the motivation behind getting behind this project,” the three-time Super Bowl winner told Yahoo Finance.”
Aikman was brought Eight to life and in the market with the purpose of helping people drink better beer as they deserve just like he does according to a Dallas Morning News article from January 4 which reports,
“Being so meticulous and mindful of what I’m putting in my body, it would be great if there was a better beer than what was available,” the three-time Super Bowl champion says.
Eight has been a project for several years and in at least three states. Aikman researched with members of the food science and technology department at Oregon State University before partnering with Faubourg Brewing Co. in New Orleans to make the beer. The company headquarters is in Austin, a city Aikman thinks is “more authentic” to the brand than his home city of Dallas.
Eight is made with organic grains and is an all-malt beer — meaning it contains no corn or rice. Aikman joined brewmaster Phil Leinart and several other co-founders for all of the tastings during the brewing process.
He hopes it’ll intrigue health-conscious people. The “early risers,” Aikman calls them: “The people who get up in the morning with a purpose and want to be better.”
The beer is named after Aikman’s jersey number when he was playing for the Dallas Cowboys and made history as the Cowboy Great.